If you are a real estate agent, then you know your email list is everything. It is not only the means of reaching all the potential and existing clients. Moreover, it is the most efficient and easiest way of fostering strong relationships with each subscriber. If you do not have a solid email list, this guide will help you get started in building an effective email list.
Is an Email List Necessary?
When it comes to the real estate industry, an email list for realtors is more than a database for contacts. Instead, it is a list of subscribers who are waiting to buy a new property. The truth is that there are more email users as compared to social media users. It is estimated that the number of email users is going to hit 300 million in the USA alone. Also, over 90% of people check their emails daily. Besides, email marketing has a higher conversion rate as compared to social media and searches combined. Therefore, email allows you to keep in touch with potential leads and existing clients, improve customer loyalty, and drive sales.
Active Email List
Although some real estate agents have an email list, they do not have an active or engaged one. A lot of realtors fail to nurture their leads through the mail. If your contacts do not hear from you for a long time, or they do not find the content you share quite interesting, they will stop opening your emails and move to other agents who understand your needs well. If your email list is stagnant or un-engaged, you will experience low open rates, lower click-through rates, and high unsubscribe rates. There are many agents in your area who want to get the attention of your potential clients.
Building an Email List
Before you start building an email list, you need to define some simple, actionable, clear, and measurable goals. For instance, do you want to grow the current list of subscribers? Do you want to focus on converting those who have received your emails? Taking into account where your properties are located, you should set goals that suit your needs.
Remember that you cannot just add anyone to your email list. Avoid spamming and respect the privacy of other people. This is because there fines and laws in place so you cannot just start emailing out people from nowhere. Thus, subscribers should willingly opt into your email list.